In Present Shock, Douglas Rushkoff, an
acclaimed media theorist, describes how society is slowly becoming disoriented
due to the reality are faced with “in the moment.” He asserts that present
shock, this state of disorientation, manifests itself in five primary ways: the
collapse of narrative, “digiphrenia,” “overwinding,” “fractalnoia,” and
“apocalpyto.” The concept of fractalnoia in particular provides an
unprecedented link to the episode of West Wing: Isaac and Ishmael. In
this episode, which serves an allegory to the 9/11 terrorist attacks on the
World Trade Center, a visiting group of honor students are locked down in the
White House due to an internal terrorist threat. During the lockdown, the White
House staff members, through discussion, teach the students about terrorist
motives and goals, therefore serving as an educational episode to the audience
viewing the West Wing in the real world where the events of 9/11 actually
did occur.
As detailed by Rushkoff, fractalnoia is when “we
engage by relating one thing to another, even when the relationships are forced
or imagined.” Recalling a past unit in mathematics, I know that fractals are
the collectives of geometric shapes upon geometric shapes formed by recursive
equations. Rushkoff offers a similar definition, which does little to bring
clarity to the meaning of a fractal. As a result, this remains a rather fuzzy
concept for the remainder of the book. This vagueness prompted me to
investigate the matter a bit further and led me to conclude that the easiest
way to describe a fractal is by looking at the image of one:
The basic tree is therefore an ideal
representation of a fractal. The repeating geometric shape in this image could
best be described as ‘Y’ – by looking closely enough we see that Y’s upon Y’s
forms the entirety of the tree. Rushkoff then argues that fractalnoia arises
when we attempt to connect everything to something else, no matter how
ridiculous the link. This obsession, in my opinion, is simply a metaphor for
the human goal of adding comprehensible meaning to everything. In The End of
Education, Neil Postman asserts that the worn-out ‘gods’ of Economic
Utility and Consumership provide false meaning in the education of schoolchildren
today. Postman would then most likely agree with Rushkoff in the sense that
those who cling to these irrelevant narratives are fractalnoids in that they
desperately link education to getting a good job and being able to purchase
lots of material goods. But these connections are simply imagined, because in
the competitive society of today these covenants are no longer realistic.
This concept of the fractal can be taken
further in application to the episode of West Wing: Isaac and Ishmael. A
White House staff member, Josh Lyman, suggests that the children “accept more
than that one idea, [because] it makes them crazy.” Lyman refers directly to
the terrorists who he believes come from a very singular culture, not open to
connecting to various ideas. In contrast, Lyman advises the children to expand
their mindsets and to relate to more than one notion, complicating the fractal
that is their identity. As a result, the plethora of connections on the
individual’s part will render a pluralist society, spiting those cultures instead
focused on single chains of ideas.
Works
Cited
"Isaac and Ishmael." The
West Wing. N.d. Television.
Postman, Neil. The End of Education:
Redefining the Value of School. N.p.: Vintage, 1996. Print.
Rushkoff, Douglas. Present Shock: When
Everything Happens Now. New York: Current, 2013. Print.